FAQ
SHOULD OUR BUSINESS HAVE A WEBSITE ?
{ WHAT WILL A WEBSITE DO ? }


PROMOTE YOUR PRODUCT

A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product...

PROMOTE YOUR EVENTS

Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.

IMPROVE BRANDING

Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty.
If you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website!

A SALES TOOL OUTSIDE THE OFFICE

Employees away from the office can be kept informed with a website. A new press release?A new price list?Newsworthy things happening in your industry? You can quickly post information like that on an Intranet, which is a website only available for your employees, so they can see it wherever and whenever they want. If you add features like a forum you are also able to facilitate 1-to-many communication between employees.

SHARE BASIC BUSINESS INFORMATION

People use the Internet often trying to find quick answers to basic questions.
1. What are your opening hours?
2. Do you offer payment plans?
3. What is your phone number or email address?

These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

SAVE COSTS

By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.

CHANGE COMMUNICATION FROM ONE-TO-ONE INTO ONE-TO-MANY

Conventional marketing tools allow you to promote or sell 1-on-1. A website can cater to many prospects at the same time.

UPDATE INFORMATION QUICKLY

Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

EMAIL ADDRESS

Let’s say that your domain name is agoodname.com. Using email address [email protected] is a good way to promote your website, because people will guess your website based on the email address. And if you keep your domain name indefinitely, you will have that email address indefinitely.

PROMOTE YOUR SERVICE

It is hard to showcase services in a store or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other...

PROMOTE YOUR ORGANIZATION

People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust that is, if you do it right. A well-developed website can convey trust and credibility, making people to buy from you, or support you.

REACH A LOCAL, REGIONAL AND GLOBAL MARKET

More and more people use defined keywords in the search engines, which indicates that they use the Internet do find information.
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business into the regional market ? A website allows you to do that. If your target audience is “the world” then you really need a website. we knew that already.

OFFER SERVICE 365/24/7

This may not be of great value to you, but to your customers it is very empowering and important. The Internet puts the web browser in control. If you are not there, you will be more and more passed over in favour of an online competitor.

PUBLIC RELATION TOOL

A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press Kit – with pictures, sound files, and more! You can also start a forum or blog which can be a great PR tool.

MAKE LIFE EASIER

Websites can make you customer’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier. So: what will make your customers’ lives easier?

IMPROVE COMMUNICATION

Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.

COMMUNICATE WITH YOUR TARGET AUDIENCES IN THEIR OWN LANGUAGE

Addressing your target audience in their native tongue will certainly improve your chances of success.

FREQUENTLY ASKED QUESTIONS

Answering the same questions over and over again can be a great waste of time, money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so you can do another things.

FUN

Websites allow you to present your target audience with something fun. Flash animations as a quirky way to make a point or explain something. Sales is all about emotion, and websites allow you many ways to evoke these in a favourable way. But make sure that the FUN is appropriate, or else you will be evoking powerful negative emotions.

THE CONCLUSION IS
Make sure that the designer has the right skills and knowledge to make your website as effective as possible.
Good marketing and business advice are just as important as great design skills.
FAQ
SHOULD OUR BUSINESS HAVE A WEBSITE ?
{ WHAT WILL A WEBSITE DO ? }


PROMOTE YOUR PRODUCT

A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product...

PROMOTE YOUR EVENTS

Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.

IMPROVE BRANDING

Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty.
If you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website!

A SALES TOOL OUTSIDE THE OFFICE

Employees away from the office can be kept informed with a website. A new press release?A new price list?Newsworthy things happening in your industry? You can quickly post information like that on an Intranet, which is a website only available for your employees, so they can see it wherever and whenever they want. If you add features like a forum you are also able to facilitate 1-to-many communication between employees.

SHARE BASIC BUSINESS INFORMATION

People use the Internet often trying to find quick answers to basic questions.
1. What are your opening hours?
2. Do you offer payment plans?
3. What is your phone number or email address?

These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

SAVE COSTS

By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.

CHANGE COMMUNICATION FROM ONE-TO-ONE INTO ONE-TO-MANY

Conventional marketing tools allow you to promote or sell 1-on-1. A website can cater to many prospects at the same time.

UPDATE INFORMATION QUICKLY

Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

EMAIL ADDRESS

Let’s say that your domain name is agoodname.com. Using email address [email protected] is a good way to promote your website, because people will guess your website based on the email address. And if you keep your domain name indefinitely, you will have that email address indefinitely.

PROMOTE YOUR SERVICE

It is hard to showcase services in a store or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other...

PROMOTE YOUR ORGANIZATION

People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust that is, if you do it right. A well-developed website can convey trust and credibility, making people to buy from you, or support you.

REACH A LOCAL, REGIONAL AND GLOBAL MARKET

More and more people use defined keywords in the search engines, which indicates that they use the Internet do find information.
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business into the regional market ? A website allows you to do that. If your target audience is “the world” then you really need a website. we knew that already.

OFFER SERVICE 365/24/7

This may not be of great value to you, but to your customers it is very empowering and important. The Internet puts the web browser in control. If you are not there, you will be more and more passed over in favour of an online competitor.

PUBLIC RELATION TOOL

A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press Kit – with pictures, sound files, and more! You can also start a forum or blog which can be a great PR tool.

MAKE LIFE EASIER

Websites can make you customer’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier. So: what will make your customers’ lives easier?

IMPROVE COMMUNICATION

Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.

COMMUNICATE WITH YOUR TARGET AUDIENCES IN THEIR OWN LANGUAGE

Addressing your target audience in their native tongue will certainly improve your chances of success.

FREQUENTLY ASKED QUESTIONS

Answering the same questions over and over again can be a great waste of time, money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so you can do another things.

FUN

Websites allow you to present your target audience with something fun. Flash animations as a quirky way to make a point or explain something. Sales is all about emotion, and websites allow you many ways to evoke these in a favourable way. But make sure that the FUN is appropriate, or else you will be evoking powerful negative emotions.

THE CONCLUSION IS
Make sure that the designer has the right skills and knowledge to make your website as effective as possible.
Good marketing and business advice are just as important as great design skills.
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